The customization of color boxes should start with the constituent elements of trademarks, patterns, colors, shapes, materials and so on. On the basis of considering the characteristics of commodities, it should follow some basic principles of brand design, such as protecting commodities, beautifying commodities, convenient use and so on, so as to make all design elements coordinate and complement each other, so as to obtain a better packaging design scheme. From the perspective of marketing, brand packaging patterns and color design are important factors to highlight the personality of goods, and personalized brand image is an effective means of promotion. Basic principles to be followed for color box customization
The configuration of commodity pictures, text and background in the customized pattern of the color box should be centered on attracting customers' attention and directly promoting the brand. The stimulation of the packaging pattern to customers is more specific, stronger and more persuasive than the brand name, and is often accompanied by immediate purchase behavior. Basic principles to be followed in the design of color box customization:
