In China, people often have the habit of handing cigarettes to each other at meals or parties, which seems to have become a social skill. If you hand over a pack of crumpled cigarettes at this time, the packaging quality is extremely poor, then even if the person who receives the cigarettes doesn't say it, his impression of you will be greatly reduced. It can be seen that cigarettes need to be well dressed not only in terms of internal quality, but also in terms of external packaging.
During the period of the Republic of China, a large number of cigarette brands mushroomed in China. At that time, there were many cigarette packages with exquisite packaging and interesting design, but these brands basically disappeared in the war era.
Before the 1980s, only a few cigarette brands in China achieved a high level of packaging design, such as Zhonghua Yunyan. With the rapid development of packaging equipment, China's cigarette packaging decoration design has broken away from the original single, rigid and rigid pattern, gradually moving towards the direction of standardized, reasonable, beautiful and healthy development, and there is a trend of personalization, serialization and regionalization.
Personalized design is related to shaping the image of products, such as seven wolves. Serialization is to launch a series of products with the same name, such as Nanjing series, according to the consumers' love for a brand, and conduct a comprehensive analysis and Research on the history, customs and people's preferences of different regions in the regional dialect, so as to design a packaging design that is loved by local consumers, such as Tulou smoke.
For example, Chinese people advocate red and regard it as a symbol of festivity and auspiciousness. Therefore, you can see that red plays an important role in cigarette packaging design in China and has a considerable market, such as China, double happiness, etc.
In addition to aesthetic factors, such as being able to attract consumers, cigarette packs and other packaging have strong use value.
1. Protective effect.
Scientific packaging can maintain a certain moisture content of cigarettes, which can not only prevent the tobacco from mildew after moisture absorption in the wet season, but also ensure that the tobacco is not easy to lose moisture in the dry season.
In addition, packaging can also prevent the loss of cigarette aroma and the invasion of peculiar smell. Cigarette essence has different degrees of volatility. Cigarette exposure will lose some volatile aroma, thus changing the composition of cigarette essence formula, so that consumers no longer feel the original aroma style when smoking.
At the same time, because cut tobacco is easy to smell, cigarette exposure will make the cigarette absorb the smell of the surrounding environment, such as cigarette oil, perfume, etc.
Second, it is convenient for consumers to identify the authenticity, carry and store.
Small box packaging, cigarette packaging and box packaging should have labels, quantity, factory name, aphorism, tar content, nicotine content of smoke, product bar code, code and other marks, which are not only convenient for consumers to purchase, carry and save, but also convenient for consumers to identify the authenticity. Not only that, cigarette packaging also provides a lot of convenience for transportation, storage, storage and sales of tobacco companies and offline stores.
